Monday, April 25, 2016

STREETS OR COMMERCIAL

                            STREET OR COMMERCIAL 



This is a major decision more then 95% or all HIPHOP artist are faced with when creating music. 

HipHop artist are suppose to be the reporters of the streets, but when the commercial labels want to use your talents they want you to be more commercial. Going commercial is not selling your sole, but if you really enjoy the way you make music now then going commercial may not be the way for you. 

Keeping your albums street or less radio friendly is still profitable and in today's world with all the outlets via social media, media and digital sales a STREET artist with the right marketing can make just as much or more then a commercial artist when you wage in these factors.


STREET ARTIST:  STAY INDEPENDENT keep most of your royalties, other then paying back the producers and engineers you established a working relationship with, even tho the total earned may be lower then a MAJOR LABEL you end up keeping more in your pocket.

If you add the amount that an artist has to repay back after dropping one album on a major label compared to the amount an artist (that is a good independent artist with a fan base) makes back on his or her album the difference may not be to different.

YES independent artist have to work way harder, but the turn around on royalties is worth it.

NOW if you want to just get with a major label and have them pay for everything like for makeup, or people to pick your clothes etc ( in house) remember that every new person introduced into your circle comes with a $ pricetag.

Labels give advances, that's not because they like you, they give advances based on betting they will make double the amount they gave to you back.

getting a $100k advance may help you now but if you factor that now you owe that label at least $200k to start even seeing any money after the sales start, but if you factor also the recording cost, engineers, promotional cost etc, that major labels are now deferring unto the artist you could find yourself in a $400K hole before you even start seeing any royalties.

Independent artist with a strong small team usually spend around $5,000 to make a real album,
that covers producers cost and a possible music video. along with social media push, mixing mastering etc.

So even if you go and spend or invest $10,000 into your album, and promise out royalties to some featured artist or producers, you still start seeing a early return on your investment WAY FASTER then going into a MAJOR LABEL, so weigh your options heavily before signing away music.


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